News Tribune Asks 10,000 Former Subscribers Why They Left

By: Phil Schroder | INMA

By streamlining its e-mail system and call center operations, the (Tacoma, Wash.) News Tribune was able to triple the new accounts brought in through single-copy inserts, direct mail, and e-mail marketing.

How is the customer experience at your organsation?

Why is customer service important? Many of us don’t talk to our customers every day, so we do not really have a pulse on how our customer feels.


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