News UK Finds High Levels of Domain Spoofing to the Tune of $1 Million a Month in Lost Revenue

Posted Monday, January 8, 2018 3:00 pm

Jessica Davies | Digiday

To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands.

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News UK Finds High Levels of Domain Spoofing to the Tune of $1 Million a Month in Lost Revenue

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