Newsday Marries Newsletters, Audience Data to Increase Subscriptions, Engagement

Posted Monday, November 25, 2019 11:00 am

Anthony Bottan | INMA

At Newsday, we’ve driven subscriptions and increased user engagement through newsletters by using audience data to identify high-interest topics among users.

Local politics, in particular our political corruption coverage, is of high interest to our audience. In March 2018, a trial of one of the most powerful politicians on Long Island began.

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Newsday Marries Newsletters, Audience Data to Increase Subscriptions, Engagement

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