Newsletters May be Reaching Their Limits, but There’s Hope Beyond the Inbox

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Email newsletters are thriving, but their ascendancy in today's media brings with it a certain foreboding: Given how successful the format has been the past few years — and how many writers have turned to newsletter platforms like Substack to build their personal brands and possibly earn some real money — it feels almost inevitable there will eventually be some kind of crash, shake-out, or decline.

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