By: Alan D. Mutter Magazine and newspaper publishers can win with the iPad, because it is the first digital platform that turns print-style substance into a strength, instead of the weakness that it has been since the inception of the web.
As everyone knows excruciatingly well, print publishers blew Digital 1.0, because they thought they could get away with simply shoveling the usual words, pictures and ads onto the web or, later, scrunching them into often-clumsy iPhone apps. They can?t afford to make the same mistake with tablets or they will be toast.
This is the latest in a series of Newsosaur posts providing publishers with actionable revenue and content strategies for the tablet platform. The entire collection of articles, which has been packaged in a convenient 10-page PDF, is available here for immediate download at the nominal charge of $1.99 (the cost of a single app).
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