By: staff report Newspaper ad spending rose 1.6% to $11.1 billion in the second quarter of 2003, as continued strong national ad gains helped offset sluggishness in help-wanted advertising, according to preliminary figures from the Newspaper Association of America.
The NAA expressed optimism that the second half would yield larger ad spending increases for newspapers.
Telecommunications, automotive, and coupon marketing helped power a 12.8% gain in national ad spending to $2.1 billion. Retail rose 1.7% to $5.3 billion, led by food and building material store spending. Classified slipped 3.9% to $3.6 billion as the highly profitable job ad category tumbled 15%. Real-estate and automotive classified grew 9% and 1.7%, respectively. Other classified advertising declined 11.2%.
For the first six months, total ad spending rose 1.7% to $20.9 billion, with national spending up 8.4%, retail up 2.1%, and classified down 2.2%.
Comments
No comments on this item Please log in to comment by clicking here