Newspaper Readership Remains Strong in Smaller Cities and Towns

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By: Reynolds Journalism Institute

Readers in areas served by community newspapers continue to prefer the community newspaper as their primary source of local news and advertising according to the 2011 National Newspaper Association research survey. The survey, conducted by the Center for Advanced Social Research (CASR), a program of the Reynolds Journalism Institute, shows that readers prefer the printed copy to the online version, with 48 percent saying the never read the local news online.































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