NewspaperDirect Optimizes PressReader for iPad

NewspaperDirect's latest version of PressReader, optimized for the Apple iPad, is now available for download from the iTunes App Store. The iPad version offers access to the more than 1,500 newspapers and magazines offered by NewspaperDirect.

Calling PressReader "an immersive reading experience" NenwspaperDirect CEO Alex Kroogman said in a statement, "At last, readers can hold a digital edition in their hands and read it from front to back, just the way the title was printed - with no compromises in quality, fidelity or content."

PressReader subscribers can automatically download their favorite daily in electronic replica form, often before the print version is on newsstands, then navigate quickly using the table of contents. Stories can be viewed in either a rich graphics view (with zoom) or easy-to-read text view. While online, readers may search across publications from more than 90 countries to get perspectives from around the world. They also may set up automated subscriptions to favorite titles and authorize their devices for existing PressDisplay.com accounts.

The PressReader iPhone application and the first seven titles are free downloads from the iTunes AppStore. Individual newspapers and magazines thereafter can be purchased for $0.99 per issue, or downloaded in conjunction with a paid subscription on PressDisplay.com. The list now available includes includes The Washington Post, USA Today, Canada's National Post, from Britain The Guardian and Daily Mail, International Herald Tribune, Irish Independent, Paris' Le Figaro, Bangkok Post, Russia's Kommersant, Sydney (Australia) Morning Herald and Hong Kong's South China Morning Post.

When PressReader or its online service, PressDisplay.com, supports a new device, it is also made available to NewspaperDirect's publishing partners for their SmartEdition ePapers. As of today, publishers of the hundreds of private-label SmartEdition newspapers powered by PressDisplay technology can now offer their ePapers to subscribers on the iPad at no operational cost.

PressReader enables offline viewing of hundreds of publications available on PressDisplay.com. PressDisplay.com and PressReader have also been optimized for Windows PCs, Macs, and other handheld e-reading devices.