Newspapers and Social Media: Still Not Really Getting It

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By: Mathew Ingram | GigaOm

Many traditional media entities have embraced social-media services like Twitter and Facebook and blogs - at least to some extent - as tools for reporting and journalism, using them to publish and curate news reports. But newspapers in particular seem to have a hard time accepting the "social" part of these tools, at least when it comes to letting their journalists engage with readers as human beings.

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