By: E&P Staff Eight of the top 20 news Web sites or groups in the U.S. during March were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings.
The top sites in Nielsen//NetRatings' Current Events & Global News category were CNN, Yahoo! News, MSNBC, AOL News, and Gannett Newspapers.
Three individual newspaper sites were in the top 20: NYTimes.com, USAToday.com and washingtonpost.com. Newspaper chains on the list were Gannett Co. Inc., Knight Ridder, Tribune Co., Hearst Corp., and Advance Publications Inc.
Nielsen//NetRatings classifies news Web sites according to the media companies' preferences; thus, some newspaper Web sites are counted individually in these rankings, while others are aggregated for a newspaper chainwide ranking.
The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.
One newspaper chain, E.W. Scripps, ranked in the top 20 of another Nielsen//NetRatings list -- the directories/local guides category. All of Scripps Newspapers' sites combined had 2 million unique users last month.
Nielsen//NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of
E&P.
Top 20 Current Events & Global News Sites
|
| Unique Audience | Time Per Person |
| Brand or Channel | (000) | (hh:mm:ss) |
|
| CNN | 24,315 | 0:38:18 |
| Yahoo! News | 21,648 | 0:32:21 |
| MSNBC | 20,453 | 0:22:39 |
| AOL News | 14,460 | 0:45:02 |
| Gannett Newspapers | 12,224 | 0:14:11 |
| Knight Ridder Digital | 10,443 | 0:11:33 |
| Internet Broadcasting Systems Inc. | 10,117 | 0:13:53 |
| Tribune Newspapers | 9,456 | 0:13:29 |
| NYTimes.com | 8,886 | 0:51:59 |
| ABCNews Digital | 7,867 | 0:12:41 |
| USAToday.com | 7,709 | 0:18:32 |
| Associated Press | 6,794 | 0:05:29 |
| Hearst Newspapers Digital | 6,373 | 0:12:53 |
| washingtonpost.com | 5,717 | 0:25:03 |
| Fox News | 5,415 | 0:45:42 |
| CBS News | 4,950 | 0:07:01 |
| Google News | 4,904 | 0:12:39 |
| BBC News | 4,881 | 0:10:59 |
| Advance Internet | 4,608 | 0:13:24 |
| WorldNow | 4,434 | 0:08:21 |
| Source: Nielsen//NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. March 2004 |
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