Newspapers Need to Stop Lying to Themselves — and to Advertisers — About Their Circulation

Posted
By: Mathew Ingram | paidContent

There has been much hue and cry about the New York Times passing USA Today in circulation to become the second-largest newspaper in the United States, thanks in part to a boost from the NYT’s digital susbcription plan, which reportedly boosted circulation to almost 2 million daily readers. These numbers are notoriously dodgy, however — and if anything, they have gotten worse instead of better with the arrival of online measurement and new digital devices.































Comments

No comments on this item Please log in to comment by clicking here