Newspapers See New Peak in Digital Audience

By: Joe Pompeo | Capital New York

U.S. newspapers' digital audience has hit a new peak, according to data being touted today by the Newspaper Association of America.

During October, roughly 166 million adults accessed American newspaper content on digital platforms, a 17 percent increase over the previous year, according to data from Comscore that was compiled by N.A.A., an industry group. The first 10 months of this year saw an increase of 20 million unique visitors, N.A.A. said, citing data from more than 300 U.S. newspapers tracked by the measurement firm.