Newspapers Seek National Advertisers On Weekends

By: Joe Strupp A new advertising network targeting buys in newspaper weekend sections is being launched by Newspapers First.

With "It's the Weekend," the New York-based ad-rep firm hopes to lure national advertisers that don't normally use newspaper entertainment sections, such as automotive and soft-drink companies, according to Joe Maschio, a Newspapers First spokesman.

The new project, which may offer different buys using more than 200 newspapers, comes on the heels of a recent survey by Newspapers First that found more than half of all teens prefer newspaper entertainment sections to the Internet for their movie planning.