Newsprint Numbers p.30

By: Editorial Staff U.S. DAILY NEWSPAPERS consumed 696,000 metric tons of newsprint in August, 0.4% more than a year earlier, according to the Newspaper Association of America.
Consumption has risen steadily through the year, eventually catching up with the 1995 level in July. August showed the first year-to-year rise in consumption, and the NAA projects a 2.2% rise for September. As use increased through the first six months, the price per ton dropped by almost $200. Avenor Inc. reported North American prices dropped approximately 13% in the third quarter.
Publishers' end-of-month newsprint inventories totaled 1.01 million tons, representing a 44-day supply and a 5.4% decline from almost 1.07 million tons (46 days) in August 1995. September stocks are expected to drop 12%.
A bit narrower, the San Francisco Examiner as it would look if printed on rolls of newsprint 50 inches wide. Subscribers in focus groups said they liked the downsized prototype, but no decision has been made on whether to make the change.


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