"This is an audience transformation, not a digital transformation," says Louise Story, a media strategist with experience at the intersection of editorial and product.
Speaking at Twipe's Digital Growth Summit (Sept. 27), she highlighted the need for news companies to re-evaluate their priorities when it comes to digital transformation. Instead of thinking about how to help themselves, they need to start thinking about what audiences truly value. After all, the next decade promises a greater shift towards audiences seeking personalised content.
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