For some publishers, such as The New York Times, metered paywalls have provided a much-needed revenue stream by converting free, loyal readers into paying digital subscribers. But Newsweek is going in the other direction, opting to drop its paywall Wednesday morning.
"The general strategy is to open up and allow folks the ability to experience and really enjoy the journalism that's happening on Newsweek," IBT Media Chief Marketing Officer Mitchell Caplan said.
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