Newsweek’s European business became profitable for the first time this past quarter. Now, parent IBT Media is hoping to keep the edition in the black with new designs for Newsweek International along with sibling title International Business Times.
With fewer ads and less clutter, the redesigns launching Feb. 1 are aiming for an easier reading experience and better ad viewability. IBT, which is entirely ad-supported, has shed an average of three ad slots per page to speed up load times. Ad placements on both sites have been moved higher up the page, and advertisers requesting higher viewability rates can buy “sticky” ads that remain in view as readers scroll. IBT Media claims it can offer ads that are up to 80 percent viewable, as measured by Moat.
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