Nexpo Exhibits Final Addendum p.65

By: Editorial Content FOR VARIOUS REASONS, the following Nexpo exhibitors submitted information too late to be included in previous listings. Here's what they'll be showing in New Orleans this week at the newspaper industry's biggest trade show:

Booth: 455
ADOUT
Staffed by: Jeffrey Turner, CEO; Joe Beaver, v.p.; Kim Walter, v.p. operations; Behzad Tabatabai, dir. training/R&D.
Introducing: A major producer of full-run auto advertising and the only company to take over newspaper's entire ad production, AdOut will exhibit the latest release of Creator2 from Multi-Ad Services. Also a searchable database of thousands of pieces of clip art, now available on the Web, and AdOut's work flow system for newspaper ad production.

Booth: 2222
ALTETECH CORP.
Introducing: ProofNet, a system for proofing color images on computer monitors, allows manual or automatic image capture, color rendering to individual publication standards, and transmission to pressroom, newsroom and ad agency for viewing prior to press start. In about 60 seconds, four CMYK gray-scale images are processed and displayed according to how they would print. The system uses WillowSix monitor calibration for consistency across viewing screens. It offers newspapers accurate, calibrated, digital soft proofing, eliminating the costs of labor and materials for traditional proofing. An option for ink presetting is planned for July.

Booth: 425
MISSION CRITICAL TECHNOLOGIES
Staffed by: Denny Olmsted, pres.; Pat Sorn, dir. mktg.; Joe Strandberg, v.p. engineering; Steve Rosenfeld, dir. sales.
Introducing: Three products for automating the entry of advertising material into newspaper systems.
AdPartner for real estate advertising combines client software from Interealty Corp. with Mission Critical's remote ad server to allow real estate brokers to enter ad text and photos.
AdExchange is an automated communications server for advertisers that already manage ad copy on their own internal systems.
AdExchange accepts ad files from advertisers' office systems, transmits them to Mission Critical's newspaper server and returns pricing information to the advertisers.
Another new product, AdCapture, designed for repurposing display ads for the Internet, provides searchable text and field data.

?( E&P Web Site: http://www.mediainfo.com)
?(copyaright: Editor & Publisher June 21, 1997)