The NFL and Paramount Skydance’s renewal talks on a deal to keep the league’s Sunday games on CBS are beginning to take shape, CNBC has learned.
NFL and CBS executives are negotiating a price increase, with a bid-ask spread midpoint around 50% or 60%, according to two people familiar with the negotiations, who asked not to be named because the discussions are private. CBS currently pays around $2.1 billion a year, on average, for its Sunday afternoon games, CNBC has previously reported. A 50% increase would mean CBS would pay more than $3 billion in its next deal.
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