By: E&P Staff The National Football League announced Thursday that it has selected ImpreMedia, the biggest U.S. Spanish-language newspaper chain, as its print partner for a national Hispanic outreach program.
Under the program, ImpreMedia will create custom publications promoting the league, its teams, players, and history. The NFL will promote its Spanish-language Fantasy Football Program NFLatino.com through ImpreMedia's newspapers.
ImpreMedia newspapers, which include El Diario La Prensa in New York City and La Opinion in Los Angeles, are expanding their NFL coverage with in-depth game previews and weekly highlights, the company said.
"ImpreMedia is pleased to be selected as print partner of the NFL's extensive Hispanic initiatives to help grow the NFL fan base from the emerging U.S. Hispanic audience," ImpreMedia Chairman and CEO John Paton said in a statement.
The program will continue through Super Bowl XLII.
"We are thrilled to partner with ImpreMedia and their publications to help deliver more of the NFL on a regular basis to our growing U.S. Hispanic fan base," Mark Waller, the NFL's senior vice president for sales and marketing, said in a statement. " This partnership is a terrific example of the league's significant increase in the NFL content available for fans across Spanish-language media."
ImpreMedia publishes newspapers and magazines in 23 markets that it says reaches 72% of the U.S. Hispanic population.
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