Nielsen Brings TV Metrics To Online Ads

Posted Thursday, September 8, 2011 12:19 am

By: David Goetzl | Media Post

Nielsen said its new service -- which looks to bring TV-style measurement to online advertising, including video -- has received a stamp of approval from the Media Rating Council. Tabbed Online Campaign Ratings, Disney networks, Facebook, GroupM and Starcom MediaVest are among the clients using it.

The system -- which been in test for some time and was announced in September 2010 -- hit the market Aug. 15, meaning that MRC accreditation largely parallels the launch. Nielsen has launched products that have received wide use, such as the TV C3 metric, well before MRC offered its verdict.

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Nielsen Brings TV Metrics To Online Ads

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