By: E&P Staff It?s that time of year again, and The Nielsen Company today released about two dozen authoritative, by-the-numbers, lists of Top Tens, including TV ratings, most popular music downloads, and Web rankings, among much else (Coca Cola nailed the most product placements on TV).
Google seems to have won one hard-fought battle, edging Yahoo for average monthly unique Web users, 110,002,000 million to 108,111,000. In order after that: msn, Microsoft, AOL, Fox, eBay, YouTube, Wikipedia, Apple.
What is the top urban market in terms of people who read or contribute to blogs? Stereotypes hold true here, with Austin #1 (15% of residents in the area visit blogs), followed by Portland, San Francisco Bay and Seattle. Then: Honolulu, San Diego, Dallas, Columbus, Nashville.
Too TV show: ?American Idol? on Wednesday, edging the same show on Tuesdays. ?Dancing with the Stars? took the next two slots. The Super Bowl earned the most viewers, at 42.6% of all homes, and the Academy Awards followed, but individual ?American Idol? shows took 7 of the top 10.
Most popular ringtone: T-Pain?s ?Buy U A Drink,? followed by Mims? ?This Is Why Im Hot.?
The most avid movie goers are in Salt Lake City, followed by Miami/Ft.Lauderdale and then, surprise, El Paso. Salt Lake is also tops in DVD purchasers.
Top selling album: ?High School Musical 2.? Top downloaded song: ?Crank That,? then ?Big Girls Don?t Cry? and ?Sweet Escape.? The top market for adults who download music: Austin, Salt Lake, San Diego.
Top markets for text-messaging: Houston, Ausin, Washington, D.C. Number one audio book: Rhonda Byrne?s ?The Secret.?
Top 10 packaged goods, in order: Fresh bread, milk, toilet paper, eggs, cookies, ready-to-eat cereal, canned soup, chocolate candy, potato chips, batteries. Top 10 in terms of retail sales: Soft drinks ($17.6 billion), milk, cigarettes ($7.8 billion).
Coca-Cola led in product placement on TV with 3123 ?occurrences.? It was followed by 24 Hours Fitness, Chef Revival Apparel, Pussycat Dolls Loung and Dell Computers.
The show with the most product placements: American Idol, then Fast Cast & Superstars.
The Nielsen Company is the parent of E&P.
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