Nielsen Sets Major Changes in Program, Ad Measurement

Posted

As streaming transforms the media landscape, Nielsen is making sweeping changes in the way it measures the viewing of programs and commercials, altering the way $100 billion in video advertising is bought and sold.

Nielsen One will measure across linear, digital and streaming platforms, combine big data with its famous panel of Nielsen households...

Click here to read more. 

Comments

No comments on this item Please log in to comment by clicking here