Ninety-two Percent of Retailers are Struggling with Online/offline Integration

Posted
By: Giselle Abramovich | Digiday

Digital technology is forcing retailers to redefine how they market and sell to consumers.

That means embracing digital channels like social media and mobile. We’ve heard the sob stories of retailers like Borders and Circuit City that inevitably failed because they didn’t embrace digital fast enough. Digital is a must, both online and offline, and only some retailers are starting to get that.

Here are some alarming facts about retail in digital.































Comments

No comments on this item Please log in to comment by clicking here