NN Unveils Millennial-Targeted Video Site Great Big Story

In a play for advertisers enamored with the sexiness of a BuzzFeed or Vice, CNN on Tuesday is unveiling a platform called Great Big Story that's intended to deliver young and intellectual consumers.

Great Big Story, or GBS, is a video network whose mission is to produce content that goes deeper than the cat videos and fluffy lists of other millennial-targeted web sites. Despite the backing of CNN and its parent Turner Broadcasting, however, the site is decidedly not a news network.