NNA Unveils Logo p.11

By: Editorial Staff The National Newspaper Association (NNA) debuted its new logo in March at its 37th annual Government Affairs Conference in Washington, D.C.
"We were moving into the 21st century; we weren't sure the quilled pen was the image we wanted," Kenneth B. Allen, executive vice president and CEO, said, referring to the old logo.
The new maroon and white logo has the association's name in a ring around the silhouette of a male seated on a park bench reading a newspaper. "It was our feeling that too many logos today are impersonal sets of letters. We wanted a logo that tells people what we are," Allen said.
The image was designed by Boner & Associates Advertising of Vienna, Va. "The person on the park bench represents the communities that we serve. The park bench represents home and security and stability. We never lose focus of the fact that we serve people," Allen said. Founded in 1885, NNA represents more than 4,000 publishers and editors of community newspapers.
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?(copyright: Editor & Publisher April 11,1998) [Caption]


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