Noel Burkman Appointed Director of Digital Transformation at API

By: E&P Staff Noel Burkman has been appointed director of digital transformation for the American Press Institute.

The position, which is newly created, will focus on expanding API's digital expertise, and its capacity for interactive content and non-traditional revenue models.

Burkman previously worked for Follett, the world's largest college textbook and apparel wholesaler and retailer. While at Follett, Burkman developed the company's digital content, and introduced in-store kiosks that facilitated out-of-stock titles and gather user data. More recently, Burkman worked with Follett to move it toward an application service provider (ASP) business model.

Burkman's responsibilities at API will include practical research into applications of digital technology, leadership of API's digital seminars, teaching, and consultation.

The American Press Institute is an independent education center for the newspaper industry.