Norway’s Dagbladet Sees WebTV as a Lucrative Audience Engagement Platform
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Dawn McMullan | INMA
Alexandra Beverfjord is editor-in-chief and CEO of Norway’s six-day-a-week Dagbladet, where three big initiatives are playing out this year:
- Strengthening digital penetration.
- Increasing numbers of digital subscriptions for its premium investigative channel.
- Continuing to build its Web TV, which has offerings in news, sports, celebrity news, and the latest videos.
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