Not just social media platforms — publishers deserve better tipping solutions


You’ve probably seen social media trip over themselves this summer to provide creators an option to receive tips from their followers. The list is increasingly long — by now YouTube, Twitter, Instagram, Linktree, Clubhouse, TikTok and even Facebook have a form of tipping either being rolled out or already fully operational. ...

The trend hit many Western markets in the wake of the pandemic. People were stuck at home, consuming content, with newly disposable income on their hands — a lot of which went to creators. But if tipping is becoming a more mainstream and acceptable habit, this raises the question: should publishers also have some sort of tipping solution?

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