Not Pretty, but Profitable: Wall St Cheat Sheet Writes its Own Rules for New Media

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By: Hamish McKenzie | PandoDaily

The Wall St Cheat Sheet looks like a throwback to an almost-obsolete Internet media era. Banners are dead? Not here. The site has two on each page, along with three square ad units, a skypscraper, a small rectangle, and a grid of eight recommended stories that are really just sponsored placements. On the mobile version, a banner slips into the bottom of the screen, masquerading as a piece of editorial content but linking to sponsored listings for stock tips.































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