By: E&P Staff Newsday of Melville, N.Y., announced late Thursday that it would reduce its reported September 2003 Publisher's Statement of Circulation of 579,729 daily and 671,819 Sunday by about 40,000 daily and by about 60,000 Sunday.
In addition, its Hispanic newspaper, Hoy, will reduce its reported circulation during the same period of 92,604 daily and 33,198 on Sunday by approximately 15,000 and 4,000, respectively.
Both newspapers say they expect to make significantly smaller adjustments to their March 2004 circulation figures.
Robert Brennan, Newsday's vice president of circulation, has been placed on administrative leave.
An article in Newsday today noted, "Some advertisers expressed concern" about the news. Some analysts have suggested that the paper will have to negotiate settlements with advertisers.
"We take these matters very seriously," said Newsday Publisher Raymond Jansen in the press release. "Once these discrepancies were brought to our attention we moved quickly to correct the situation and are instituting new policies and procedures to prevent it from happening again."
He said Newsday and Hoy have been cooperating with the ABC on an audit of the papers' circulations since February.
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