By: A relatively new form of political advertisement has hit the front porches and driveways of some newspaper subscribers in Wyoming, prompting some calls from readers.
The National Rifle Association bought advertising in support of Republican Rep. Barbara Cubin's re-election bid on plastic bags in which the Casper Star-Tribune, The (Riverton) Ranger and the Laramie Boomerang were delivered.
Cubin, who is a member of the NRA board of directors, is seeking a seventh term against Democrat Gary Trauner and Libertarian Thomas Rankin in Tuesday's election.
NRA spokesman Andrew Arulanandam said his organization first started using the wraps two years ago for political ads where its feels a need to make "an investment" in a campaign.
"It's a pretty effective means of getting our message out, and it's also a pretty effective means for reaching likely voters," he said.
Cher Rhoades, advertising manager with The (Gillette) News-Record, said the wraps are a smart way to advertise, calling it as close as a sponsor can get to a front-page ad.
Kelly McBride, an ethics trainer for journalists at the Poynter Institute, said newspaper wrap advertising has been around for a while and most readers have come to recognize them.{M3 However, selling the wraps for political advertising is relatively new, and newspapers may have to create new criteria as a result, she said.
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