During Nueva Network’s second annual upfront on March 4, the 100% Latino-owned independent media company celebrated its fifth anniversary by announcing several partnerships, transformative acquisitions and product launches.
Nueva Network, which represents close to 600 radio stations covering 97% of the U.S. Hispanic market, has entered a strategic partnership with Latino Media Network, expanding Nueva’s reach into influential Hispanic markets such as Los Angeles, Chicago, Dallas, Houston, San Antonio and McAllen, Texas, Las Vegas and Fresno, California, while adding responsibilities for collaboration with sales, marketing, programming and on-site activation across 15 stations in major Hispanic DMAs.
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