Number of Blogs and Blog Visitors in Technorati Report Released Today

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By: Dave Astor Technorati -- which tracks blogs, including newspaper ones -- today released the first part of its annual report on the "State of the Blogosphere."

Among the figures cited: blogs have 77.7 million unique visitors in the U.S., 346 million people worldwide read blogs (that's 77% of "active Internet users"), and 184 million people worldwide have started a blog.

In the U.S., 57% of bloggers are male, 42% of bloggers are 18-34 years old, 26% are single, 56% are employed full time, and 74% are college graduates.

Also, the report noted that bloggers "have been at it an average of three years and are collectively creating close to one million posts every day"; that the majority of bloggers surveyed have advertising on their blogs; and that four of the top eight entertainment sites are blogs.

More numbers and information from the first-day report (titled "Who Are the Bloggers?") can be seen here.

The next four parts of the report will be released tomorrow ("The What and Why of Blogging"), Wednesday ("The How of Blogging"), Thursday "Blogging for Profit'), and Friday ("Brands Enter the Blogosphere").

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