By: Jim Rosenberg To meet substantial circulation growth, News Corp. is investing $30 million more in its
New York Post mailroom to expand capacity for both freestanding inserts and preprinted editorial and advertising sections.
"We're going to automate the whole room," said General Manager Geoff Booth. Proceeding through February, the phased project will permit the
Post to create and insert packages for individual ZIP codes or million-copy press runs, weekdays and Sundays, using inserting and buffering systems from GMA.
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