By: Joe Strupp When the New York Post found out that the New England Patriots were so confident in ending their season with a perfect 19-0 record that the team sought to formally trademark ?19-0? as a phrase, the newspaper shot back with its own trademark effort.
The Post, one of the hometown dailies for the Patriots? opponent in today?s Super Bowl, the New York Giants, reports it applied to trademark the phrase, ?18-1.?
?The Post, ever confident that Eli Manning and company will squash the Pats on Sunday, spent $375 for its own trademark application yesterday - on ?18-1,?? the paper reported Saturday. ?Our application, No. 77385477, is pending.?
The Post revealed its hometown support after reporting that the Patriots had sought as far back as Jan. 17 to trademark the perfect season record.
?Three days before they beat the San Diego Chargers, and more than two weeks before Super Bowl XLII, the team egotistically filed paperwork with the US Patent and Trademark Office to cash in on sales of T-shirts, caps, posters and all kinds of Pats paraphernalia,? the Post reported. ?But the Pats have the wrong number.?
The newspaper went on to cite how such overconfidence can hurt the Patriots' chances, indicating superstition is strong among sports veterans.
"If the team gets wind of this and thinks, 'Maybe we jinxed ourselves,' well, the power of the human mind is incalculable, and if they begin thinking that, they will lose," the Post quoted Jordana Sands, a celebrity psychic from Manhattan, saying.
?Adding to the jinx, the official online NFL Shop has already started selling ?19-0 Perfect Season? Super Bowl XLII championship tees and sweatshirts,? the Post added.
"My reaction is this, our entire organization, from the Mara and Tisch families down, is focused on one thing: winning one game," Giants spokesman Pat Hanlon told the paper in response to the move.
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