By: Mark Fitzgerald The New York Times Co. has not yet determined how or what it will charge for online content at its flagship daily -- but CEO Janet Robinson suggested strongly on a conference call with analysts Thursday that something could be implemented, possibly as soon as this fall.
Robinson said the company is doing ?qualitative and quantitative research? on how much readers would be willing to pay for what New York Times online content. While the paper hasn?t settled on any one model, she added it is looking at either a ?meter model? or a ?Times club membership? allowing access to premium content.
?We?ll have more to report on that in the fall,? she said.
Robinson made her remarks as the Times Co. reported that Internet advertising revenue in the second quarter fell 15.5% compared to the year-ago period. The Times said Internet revenue now accounts for 13.4% of total company revenue, up from 12.3% a year ago. Robinson told analysts that online?s share of ad revenue has increased to 21% from about 18% last year.
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