'NY Times' Feature Section Shows Ad Increase

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By: E&P Staff (Mediaweek.com) The New York Times said its just-published "The New Season" fall entertainment preview section had a total of 106 ad pages, a 9.6% increase over its 2002 section.

"The New Season" is published nationally and appeared as the Sept. 7 issue of the Arts & Leisure section of the Sunday New York Times.

Primary advertising categories for the preview included live entertainment, studio entertainment, and fine arts. Combined total ad pages for these categories increased an average of 22% from 2002.

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