By: Pamela Sampson, Associated Press Writer (AP) Six months after taking full control of the
International Herald Tribune, The New York Times is taking a close look at what changes readers and advertisers may want at the legendary Paris daily.
However, Times Co. spokeswoman Catherine Mathis declined to comment Wednesday on a report in the
Figaro newspaper that the
IHT may change its name to the
New York Times International.
"Currently we are doing research with our readers and our advertisers to determine what the strengths are of the
International Herald Tribune and what areas should be changed," Mathis said. "We've only just begun the research. There have been no decisions made at this time."
The New York Times became the sole owner of the
IHT after buying out the half belonging to its longtime partner,
The Washington Post, in a deal late last year.
The
Times and
Post each held half of the
IHT, a daily with more than 20 printing sites and a circulation of about 260,000 in places as divergent as Japan, Lebanon, and Spain. It is regarded as a mainstay with U.S. business travelers and gives foreign readers a window to America.
The paper's roots go back 115 years to the
New York Herald Tribune. That paper was immortalized in Jean-Luc Godard's 1960 movie "Breathless," with Jean Seberg playing a gamine American peddling the paper on the Champs-Elysees.
Comments
No comments on this item Please log in to comment by clicking here