By: Mike Shields (
Mediaweek) The New York Times has launched a series of 11 podcasts, including a weekday one featuring content from the paper's front-page stories.
The free podcasts, which consist of audio synopses of many of the Times' printed content, are available via the iTunes Music Store, Yahoo! Podcasts, My Yahoo! and NYTmes.com.
The New York Times Front Page podcast, unveiled on Jan. 26, has already entered iTunes' top 100 ranking, reaching the No. 5 position. Other podcasts feature content on the upcoming Winter Olympics, as well as restaurant reviews and select interviews from the series TimesTalks --including media reporter Bill Carter's recent interview with Larry David.
According to executives, the podcasts are the latest step in the revered newspaper's evolution toward becoming a full-fledged multimedia company.
"This is just one of the ways we're expanding New York Times journalism into various forms of multimedia as we grow to meet the needs of our audience," said Vivian Schiller, senior vp of The New York Times Television and Video. "Audio -- and video -- are natural extensions of our reporting and our brand."
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