NYDailyNews.com Partners With Quigo for Contextual Ads

Posted Monday, November 13, 2006 12:00 am

By: E&P Staff The New York Daily News, the sixth-largest newspaper in America, has contracted with Quigo to use their AdSonar private-label advertising network to generate additional online revenue. The system will be deployed on the site, NYDailyNews.com, later this month.

The AdSonar platform will allow the paper to "offer its own "auction-based, pay-per-click advertising program using content-targeted sponsored links," according to a release from Quigo.

"Quigo's NYDailyNews.com-branded platform, its sophisticated yield optimization technology, and its expert resources will help us jumpstart our own performance-based, content-targeted sponsored link advertising marketplace and deliver the most useful advertising to New Yorkers," said Jon Beck, the company's Director of Online Advertising and Business Development in a written statement. "And, being part of Quigo?s extensive network of other local, regional and national sites will allow us to benefit from many other advertisers seeking to target the greater New York metropolitan area."

The site has 5.8 million users each month.

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NYDailyNews.com Partners With Quigo for Contextual Ads

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