NYT Advertising EVP on the Art and Science Behind the Newspaper's Ad Strategy

By: Jasper Jackson | The Media Briefing

The New York Times has made headlines recently for buyouts and layoffs in the newsroom, with veteran names leaving and some "future stars" set to come in.

Over the course of 2014 an even more radical restructuring has taken place on the advertising side of the business as the NYT focuses on the twin strands of technology-driven programmatic ads and more creative native and display campaigns.