NYT Co. Ad Revenues for May Down 8.5%

By: E&P Staff The New York Times Co. said its advertising revenues from continuing operations dropped 8.5% in May, while overall revenues decreased 5.8% from May 2006.

At its flagship New York Times and other properties in the New York Times Media Group, ad revenues plunged 9.1%, with decreases across the national, retail, and classified categories.

The Times Co. said national decreased on weakness in entertainment, transportation, technology, media and telecommunications advertising, which offset growth in the financial services, hotel, alcoholic beverage and corporate categories. Retail decreased on softness in fashion/jewelry, home furnishing store, mass market and department store advertising.

New York Times Group classified advertising revenues decreased as weakness in real estate and automotive advertising offset gains in help-wanted advertising.

At the New England Media Group, which includes The Boston Globe, advertising revenues dropped 8.8%.

New England's national ad revenues fell softness in the banking, financial services, clubs/concerts, and travel categories that offset increases in pharmaceutical/packaged goods and telecommunications advertising. The Times Co. said retail advertising revenues decreased largely due to softness in department store, furniture/home furnishing, food/drug and computer/office supply advertising.

New England classified advertising revenues were down on across-the-board weakness in real estate, help-wanted and automotive advertising.

Regional Media Group advertising revenues plunged 14.0%, on wide-ranging decreases in retail, and softness in help-wanted, real estate, and automotive classified.

The Times Co. said its Internet ad revenues, which are included in the three media groups, jumped 21.4% in May on growth in display and classified advertising.

In its latest report on its fee-based TimesSelect, the company said the online access to columnists and archives now has approximately 741,000 subscribers with about 60% receiving it as a benefit of their home-delivery subscriptions, 30% receiving it from online-only subscriptions, and 10% receiving it free as college students and educators.

Circulation revenues for May increased 0.1%, rising at The New York Times Media Group, and declining at the New England and Regional Media Groups.


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