By: E&P Staff The New York Times and The International Herald Tribune (IHT) are combining their global ad sales operations, the New York Times Co. said today.
Effective Jan. 1, 2007, the papers will share an advertising sales network with regional offices in the United Kingdom, France, Switzerland, Germany, and Hong Kong.
?Becoming a fully integrated part of the New York Times Media Group will enable advertisers to connect seamlessly with this powerful audience via a broad portfolio of global assets,? said Stephen Dunbar-Johnson, executive vice president of the IHT, in a statement.
Jean-Christophe Demarta, currently advertising director for Europe, Middle East, and Africa at the IHT, will become international advertising director for the New York Times Media Group. He will work with Claire LaRosa, executive director for international advertising, based in New York. Demarta will continue to report to Dunbar-Johnson.
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