NYT Is Open For Programmatic Business - 'Issues' Remain

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By: David Kaplan | AdExchanger

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods.

With this month's hire of online ad veteran Matt Prohaska as programmatic advertising director, the NYT still regards exchange and automated media selling environments with a clear degree of concern, but one that it can manage and begin to use to its advantage.































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