NYT Paywall: 12 Percent Of Subs Are International; IHT Paywall Coming

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By: David Kaplan | PaidContent.org

Part of the bet that the New York Times Co. (NYSE: NYT) made when it began building the metered paywall for the NYTimes.com was that the audience was larger than just northern, east coast readers. In a conversation at the Goldman Sachs Communacopia conference, CEO Janet Robinson said that the company is seeing subscribers from across the nation, and is even getting some international acceptance as well.

That could augur well for plans to roll out a similar paywall for the NYTCo’s International Herald Tribune site this fall. On the downside, however, Robinson reiterated a point she made during July’s Q2 earnings call that ad sales were looking softer through Q3.































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