By: Aimee Deeken (
Mediaweek) The New York Times on April 18 unveiled SundayBusiness, its redesigned and renamed business section, formerly known as Money & Business. The makeover, the section's first in nine years, has a magazine feel, with two color pages and more graphics.
"We're taking a big-tent approach that draws readers who normally might not read the business section," said SundayBusiness Editor Jim Impoco, a veteran of Time Inc.'s Fortune. "[It] needed more storytelling, more art and more of a national scope to differentiate itself from the daily coverage."
The section will feature more service editorial, including personal finance, consumer buying and technology coverage. Economist and former Comedy Central host Ben Stein will write a column on financial news and The Atlantic Monthly's James Fallows will pen "The Techno-Files."
The redesign will also seek to stir up more ad dollars. "Personal finance, technology and business-to-business are important areas for us that will make our SundayBusiness buy even more attractive," said Jyll Holzman, Times senior vice president of advertising.
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