NYTimes.com Launches English-Language India News Blog

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By: David Kaplan | PaidContent.org

With newspaper revenues in a downward spiral in the U.S., it’s easy to forget that there’s one area where daily tabloids and broadsheets are still thriving: India. While the NYTimes.com’s new India Ink blog is an online only, it does suggest that western publishers may look to the large Indian market for growth potential, especially as broadband penetration and incomes rise there.

The NYT’s sharper Indian focus comes more than two years after the Wall St. Journal launched its Indian effort. Given the accelerating ad market in India right now, it seems like the NYT should be able to catch the growth that’s happening there.































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