NYTimes.com to Be Exclusive Host of Freakonomics Blog

By: E&P Staff NYTimes.com announced today that it is now the exclusive host of the popular Freakonomics blog.

The deal will bring best-selling Freakonomics authors Stephen J. Dubner and Steven D. Levitt to the online Opinion section of The Times. Melissa Lafsky, previously of The Huffington Post, is the blog's newly appointed editor.

The blog will also feature original video clips, contests, user-generated content and links to content from around the Web.

For the first column, Mr. Dubner explores how important the role of the United States president really is - or isn't - with analysis and video of people's reactions to the question. Mr. Levitt writes about the proposal to restore the military draft and offers a provocative new idea about terrorist attacks.

Mr. Dubner's and Mr. Levitt's blog launched in March 2005, as an extension of their best-selling book, "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything," (HarperCollins Publishers, 2005).

The book has since sold more than three million copies in more than 30 languages, and has won numerous awards. Mr. Dubner and Mr. Levitt also write a regular Freakonomics column in The Times Sunday Magazine.


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