O.C. Register's University Ad Deals Pose Credibility Questions

Posted Monday, April 1, 2013 6:54 am

By: Kim Christensen | Los Angeles Times

Early this year, Orange County Register executives approached officials at three local universities with an offer they couldn't resist — weekly, six-page sections packed with positive news about their schools.

For $275,000 apiece, UC Irvine, Cal State Fullerton and Chapman University were promised a half-page ad in each of 45 sections over the next year, along with feature stories, events coverage, personality profiles and other light fare produced by Register staffers.

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O.C. Register's University Ad Deals Pose Credibility Questions

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